Although wearables gained relevance 22 years ago, they still have a presence in the market due to their variability and the benefits they offer to the consumer. It should be noted that these devices are adapted and modified devices so that we can do more things ”informs Alberto Bucardo, Trident brand manager.
Within the conference “Wearables, the new value proposition of digital marketing” undertaken by Alberto Bucardo, brand manager of Trident in the National Congress Honduras Phone Number List of Digital Marketing, it is highlighted that the importance of these devices lies in the benefits they offer to the consumer r by stating that “we not only want a wearable to have what is fashionable, but because we need information ” in addition to allowing us to communicate and see what is happening in the environment.
It also indicates that these also serve as a data transmission channel by allowing “people to connect with other people and in turn with current information ” in addition to highlighting that these devices change the way we interact with the world, process information, promote Brother Cell Phone List an interaction where you get information that leads to profits. So the wearable is that device that helps to expand capabilities under a design adapted to information to optimize resources in an efficient way.
On the other hand, the Trident brand manager mentions that the value of the wearable lies in the information that we are interested in having and in the ability to obtain it at the moment, but the most important thing is how brands generate utility to people through information and thus meet customer needs.