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9 out of 10 use their mobile to decide on a purchase

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9 out of 10 use their mobile to decide on a purchase

According to the study, 9 out of 10 Internet users use their Attorney Email Lists mobile device during the purchase decision process, looking for characteristics, prices and opinions about the products.

The main purchase incentives are: information about the product in search engines (33%), the advertisement of the product on a website (21%), the purchase through an app, the recommendation and the view in a physical store for your subsequent purchase on the mobile.Mobile payment in the establishment continues to have low penetration (8%), standing out its use in gas stations, large surfaces and restaurants.

Attorney Email Lists
 

According to the director of Mobile & New Media at AB Spain “ cmo email list we have gone from a simple mobile screen to uniting the offline and online world. To understand how everything digital affects the purchase decision, TV consumption or any other traditional activity, is to understand the new user experiences and the new market order ”.90% of mobile users use their devices while watching TV (79% use the tablet).Instagram, YouTube and Chrome have experienced the most important increases this year.

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