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5 Reasons Why You Need To Be Mobile Ready For 2014

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5 Reasons Why You Need To Be Mobile Ready For 2014

Despite statistics to the contrary, many telephone number database businesses. Therefore, continue to ignore the need for mobile solutions when it comes to their customers. On this blog alone, I’ve shared why you need a responsive design for your site; how mobile. Therefore, was already starting to be a major player back in 2012; and how design trends are being shaped by the mobile customer. Across the web, there are countless articles and presentations that share why the imminent. Therefore, future is mobile and how to initiate and track mobile marketing and advertising. So, yeah, mobile is pretty big. And yet there are still some businesses that seem to be happy to rely on desktop visits and interactions, regardless of the preferences of their customers.

Mobile and the Research Stage

While this is entirely their CMO Email List prerogative, it’s also potentially dangerous thinking, as a recent joint study between Google and Nielsen shows. 1. Mobile and the Research Stage As Sam Fiorella and I talk about in the Influence Marketing book, understanding where your customer is in the purchase life cycle is key to understanding what message needs to go out to them, and how it should be delivered. Unsurprisingly, with the uptake of mobile browsing, research is a key action for mobile customers.

Mobile and Search



telephone number database

Mobile web browsing is almost on a par with mobile app usage (7.3 hours per week for the former, 8 hours per week for the latter). These are just some of the basic statistics around mobile browsing when it comes to the research stage. Taking a look at the figures, more than half the mobile audience visit sites on their phone, and make return visits to confirm/validate product research on your brand elsewhere. If you’re not making it easy for your customers to carry out these actions, you’re simply turning them away to a competitor who will. 2. Mobile and Search Tying in naturally with the usage of mobile for Research is the action of Search. Despite the fact that mobile web browsing and app usage accounts for a good percentage of consumer habits around your brand when it comes to research.



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