The main objective of implementing digital marketing strategies is to promote products, services and brands in order to increase their sales while capturing new customers and taking care of those that already exist, this through different techniques. It is important to mention that when implementing these tactics you can fall into generalization errors that cause problems in the projection of results.
According to Statista, there are digital marketing strategies that represent greater benefits than others, as it reports that one of the most outstanding is e-mail marketing Lithuania Phone Number List with a customer retention of 56 percent, social network marketing with 37 percent, content marketing with 32 percent and referral marketing with 26 percent. So that you do not make mistakes when undertaking digital marketing strategies, we will tell you three mistakes and beliefs in which you should avoid falling.
1. Divide offline and online marketing as independent elements
According to Perla Aragon, L’Oréal digital marketing manager , the question is not what to do on or off the internet, but rather that communication channels should be used in a comprehensive manner and capitalized on the benefits of each . You have to give a specific role to give way to a set of mechanisms that contribute good to the company. If you want to know more about Perla Aragon and her presence in the National Congress of Digital Marketing, click here .
2. Believe that mechanisms are automatic
And media off-line , brands must know that actions online are not given automatically, because there are mechanisms to make content more relevant and Brother Cell Phone List engaging, example consider search engine optimization strategies and big data , as well as monitoring the content that is broadcast to the public.
3. Assume that digital marketing is just social media
As mentioned, digital marketing includes more elements than just social networks such as search engine optimization (SEO) , mobile ads , video marketing, mailing, big data, dark social, paid search, display advertising, etc. It is important to make a selection of the strategies that will provide the best results for the brand in digital media.