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3 Ways to Test & Measure Video Engagement

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3 Ways to Test & Measure Video Engagement

So you’ve made your explainer video and have South korea phone numbers come to the conclusion that its not going to inspire this year’s hit Halloween costume like Gangnam Style or be the subject of millions of Facebook statuses like the Kony video. Fear not, there are other ways of gauging whether your video is working or not besides seeing your friends decked out on Halloween dressed as the video subject you created. We have the analytics advice that you need to measure whether your video is engaging or not. Video(1) 1.  Just because your video has 5,000 views within the first week since its web debut does not mean it is effective.

Video Playthrough Rate

Many analytics tools offer heat maps that CMO Email List graphically measure where your video is hot or not. This can give the video producer great insight on whether or not the video is engaging the intended audience. If most viewers are only watching the first 10 seconds of your video, they are probably not getting the message that you want them to receive, and you should probably look at why the beginning of your video is not hooking the viewer. Heat maps can provide invaluable information indicating engagement rate.

Website Views

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Since your video is probably on several different websites or social media platforms, it is valuable to measure how many website visits your site was receiving before and after the video hit the web. This metric can help you understand the fallbacks of your marketing strategy for your video. It’s important to understand where your video is reaching the most viewers in your target audience. 3. A/B Test: A/B Testing is a particularly useful way to test video engagement. By setting up A/B tests, producers can test a variety of aspects of the video to see which design features, length, or thumbnail yield the most engaging results. A/B testing can measure several metrics at once. Do you have other thoughts? Leave them in the comments!

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