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10 Digital Marketing Predictions For 2014

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10 Digital Marketing Predictions For 2014

It’s that time again to publish digital marketing Sweden phone number predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together. 1. Content promotion will have a seat at the table with content marketing.content-marketing-crystal-ball At present, content promotion is an afterthought for many marketers. However, as the Internet continues to get bogged down with more branded content, marketers who want their content read will start to deploy more earned and paid distribution and promotion strategies.

Content Promotion Will Have a Seat at the Table with Content Marketing

Social ad spend will continue to increase CMO Email List as targeting gets even more granular. With both Facebook and LinkedIn moving ads into its news feeds this year, the next logical step is to get even more granular with targeting. LinkedIn will launch an email cloning function similar to Facebook. Soon, marketers will be able to upload large lists of email addresses on both of the social networks to target people with similar attributes. 3. Enterprise SEO departments will start to merge with marketing communications departments. There are three common silos in enterprise companies that impact digital relevance.

Bing Will Start to Rollout Encryption for Search Queries

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SEO, MARCOM and PR. In 2014, these silos will start to break down and consolidation of some type will begin. 4. Bing will start to rollout encryption for search queries. Now that Microsoft knows the NSA was breaking into its network, it’s just a matter of time before it follows Google’s lead by encrypting its network end to end. It currently only offers SSL encryption. It’s not the default. 5. Facebook’s younger demographic will continue to decline. This could prove to be Facebook’s eventual death knell. It admits that adoption and use by younger teenagers is declining in favor of networks like Snapchat and Instagram.

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